Before spending on ads, check that customers can find the right salon, understand what you offer, and reach the correct appointment page. A nail salon listing audit starts with owner-approved business information, compares it against your website and public profiles, and prioritizes errors that could misdirect customers.
Google recommends complete, accurate information in its local ranking guidance. That is platform guidance—not independent evidence that an audit improves advertising returns. The workflow below focuses on customer-facing accuracy, without promising ranking or booking gains.